2024 Events.
Every 31st of December, we update our profile, and we choose a handful of projects that we delivered alongside our clients during the year that ended, to showcase what we’ve been up to.
//These are the projects that made it to the 2024 cut.
01
AL MASAOOD AUTOMOTIVE
//Falcon 2.0 2024
AL MASAOOD AUTOMOTIVE
//Falcon 2.0 2024
Date: 08.02.2024
Venue: Jumeirah at Saadiyat Island Resort
Event type: Anniversary and awards ceremony for the Falcon 2.0 project
In 2023, Al Masaood Automotives launched the Falcon 2.0 project, and this year, they celebrated its anniversary. During the event, they highlighted the project's achievements and records over the
past year.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks: Flags, Signages, Gate, registration desk
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A/V
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Photo Ops and Photo Wall
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Centerpieces
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Event Hostesses
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Entertainment: Musicians (guitarist, saxophonist), LED Trays
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Terrace party decorations
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Post Event Report
They also held panel discussions to talk about its success and hosted an award ceremony. To wrap up the celebration, they had a small party with live music, food, and drinks.
02
ARTE MUSEUM
//ARTE MUSEUM DUBAI Grand Opening
ARTE MUSEUM
//ARTE MUSEUM DUBAI Grand Opening
Date: 19.02.2024
Venue: Dubai Mall
Event type: Museum Grand Opening
ARTE MUSEUM, a cutting-edge digital art space by Korean company d’strict, expanded to the Middle East with its first location in Dubai Mall. The exhibition features 14 immersive zones inspired by the theme "Eternal Nature," offering visitors a multi-sensory experience that blends reality, fantasy, and hyper-reality through advanced digital technology.​​
Our scope:
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Event planning and management
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Event setup and decoration
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A/V
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Photo wall and Photo Ops
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Flowers and centerpieces
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Event hostesses
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Giveaways: chocolate boxes with branded ribbons
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Photos and video coverage for both events
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Post Event Report
To mark its launch, ARTE MUSEUM hosted two exclusive events:
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Media Preview Event: A private gathering for 15 select media representatives in the UAE. They got a first look at the exhibition and had the opportunity to interview the CEO ahead of the grand opening.
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Grand Opening Event: The high-profile celebration was attended by influencers, media, and VIP guests. This event officially welcomed the public, allowing them to experience the museum’s breathtaking digital art firsthand.
03
AERTSSEN MACHINERY SERVICES
//Aertssen Family Day Event
AERTSSEN MACHINERY SERVICES
//Aertssen Family Day Event
Date: 13.04.2024
Venue: Aertssen Machinery Services, Abu Dhabi Industrial City, ICAD III, Abu Dhabi
Event type: Company (Family Day) Event
Aertssen Machinery Services hosted a lively family-friendly event for employees, suppliers, and clients to strengthen connections and celebrate the grand opening of their new Earthmoving workshop. The occasion marked a significant milestone for the company, bringing together multiple generations of the family-owned business, which has been operating in Belgium since 1964.
The event was packed with entertainment and cultural experiences. Guests explored an Emirati village, offering a glimpse into local traditions, while a special maze built with cranes and mini excavators provided a fun, hands-on experience for both kids and adults. A construction-themed bounce castle and a digging area allowed children to safely experience a miniature version of their parents’ work. Attendees also enjoyed carnival games, giant Jenga, and live performances from entertainers and a band, creating a vibrant and festive atmosphere.
Our scope:
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Event theme and design: Construction themes
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Event planning and management
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Branding and Artworks: Signages, Gate, Registration area, Food Kiosks
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A/V
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Photo wall
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Venue Set Up: Stage and Floor Layout
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Food Kiosks: A variety of international cuisine
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Entertainment: Magician, Stilt Walker, Digital Caricature, Face Painting, Balloon Twister, Live Band, DJ, and MC
Catering featured live stations serving international cuisine, complemented by a dessert island with sweet treats like ice cream, waffles, crepes, popcorn, cotton candy, and slush. The combination of engaging activities, delicious food, and cultural elements made the event a memorable celebration for all.
04
AL MASAOOD GROUP
//Al Masaood Star Awards 2024
AL MASAOOD GROUP
//Al Masaood Star Awards 2024
Date: 10.11.2024
Venue: ADNEC Centre, Abu Dhabi
Event type: Corporate awards ceremony.
Al Masaood is one of Abu Dhabi’s leading trading families, with a diverse portfolio spanning industries such as Automotive, Real Estate, Marine, Industrial, and Business Services. This year, they once again hosted an awards ceremony to honor their employees, recognizing their dedication, contributions, and successes in driving the company forward.
This event served two key purposes: the annual Star Awards, where employees from across the group are recognized for their achievements, and a Union Day celebration during the pre-function. The evening featured an award ceremony followed by a raffle draw, with exciting prizes for the winners.
​
A total of 1,500 employees from the Al Masaood Group attended, enjoying a mix of cultural and modern entertainment. Traditional elements included an array of traditional sweets, a henna artist, a calligrapher, a majlis seating area, and Ayyalah dancers. Meanwhile, interactive experiences like digital arcade games, digital bowling, digital darts, a 360° video booth, and themed photo opportunities kept guests engaged. A standout feature was a large media wall with a black-and-white design that guests could color in, adding an interactive artistic touch.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks
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A/V
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Photo Ops and Photo Wall
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Centerpieces
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Event Hostesses
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Entertainment
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Raffle Draw System
The raffle draw was managed through an online system, ensuring a seamless experience. Adding to the excitement, a live band performed a custom song created from lyrics inspired by the event, making the night even more memorable.
05
CHARABANC TRANSPORTATION
//Ankai Buses Launch Event
CHARABANC TRANSPORTATION
//Ankai Buses Launch Events
Date: 12.12.2024
Venue: Meliá Desert Palm, Dubai
Event type: Product Launch
Charabanc Transportation officially introduced Ankai, a renowned Chinese bus brand from Anhui Ankai Automobile Company Limited, to the UAE market. The grand launch event showcased four specialized bus models tailored to local transportation needs: a luxury coach, an all-electric bus, a school bus, and a staff bus.
The event was an immersive experience, blending Chinese and Emirati cultures. Before the buses made their entrance, Ayyala dancers and traditional Chinese dragon dancers performed, creating a visually striking fusion of both traditions. The buses then lined up for display, allowing guests to explore their features up close.
Held exclusively for VIPs and key industry professionals, the event welcomed 150 attendees, including potential clients and decision-makers from sectors where these buses could make a significant impact. A stage and large screen enhanced the presentation, highlighting the innovative features of each model.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks
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A/V
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Photo Ops and Photo Wall
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Centerpieces
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Event Hostesses
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Entertainment
This launch marked a significant step towards introducing Ankai’s advanced and reliable transportation solutions to the UAE.
Previous Events.
