Projects.
Every 31st of December, we update our profile, and we choose a handful of projects that we delivered alongside our clients during the year that ended, to showcase what we’ve been up to.
//These are the projects that made it to this year’s cut!
01
RENAULT TRUCKS
//E-Tech Launch
RENAULT TRUCKS
//E-Tech Launch
Date: 25.05.2023
Venue: The Ritz-Carlton Abu Dhabi, Grand Canal
Event type: Automotive (Electric Truck) Launch.
In collaboration with Tadweer, the sole custodian of waste management for the Emirate of Abu Dhabi, Renault Trucks Middle East and Al Masaood planned to hold an event for the launch of the first 100% electric waste truck in the United Arab Emirates.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks: Flags, Signages, Gate
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A/V
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Photo Ops and Photo Wall
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Centerpieces
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Event Hostesses
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Entertainment: Light Show
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Post Event Report
The launch marked the successful launch of the first fully electric heavy truck launched in the Middle East, which has already proven its merit in Paris and Barcelona. The introduction of this truck also affirmed the commitment of the country and its capital in moving towards a more successful zero-emissions public transportation sector. The grand reveal was made even grander with an extravagant display of smoke, lights, and a violinist performance, successfully launching the E-tech to its captive audience of 200 pax.
02
AL MASAOOD GROUP
//Al Masaood Star Awards
AL MASAOOD GROUP
//Al Masaood Star Awards
Date: 13.04.2023
Venue: The Ritz-Carlton Abu Dhabi, Grand Canal
Event type: Awards ceremony.
Al Masaood is one of the leading trading families in Abu Dhabi with a rich diversity of companies and businesses across various industries such as Automotive (Abu Dhabi dealership for Nissan, Infiniti, and Renault), Real Estate, Marine, Industrial, and Business Services. With over 50 years in operation and over 3000 staff across the UAE, this business and industrial heavyweight wanted to host an awards ceremony for their employees to recognize and celebrate their achievements, contributions, and successes.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks: Flags, Signages
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A/V
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Entertainment: Arcade and Tabletop Games
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Photo wall and Photo Ops
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Digital Presentation
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Flowers and centerpieces
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Raffle Draw System
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Post Event Report
The awards honored their employees in categories like Best New Employee, Best Team Leader, and more. As the event was held during Ramadan, it also included an iftar for their employees prior to the ceremony.
03
DAHUA TECHNOLOGY
//LED Screen Launch
DAHUA TECHNOLOGY
//LED Screen Launch
Date: 19.10.2023
Venue: The Space
Event type: Product (LED Screens) Launch
Dahua Technology is a major player in the global security and surveillance industry. The company is known for manufacturing a wide range of products, including surveillance cameras, recorders, access control systems, and video management software. They wanted an event that would launch a new line of LED screens that were going to be released to the market.
Our scope:
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Event theme and design: Black and Gold
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Event planning and management
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Branding and Artworks: Branded reception desk, shutters, doors
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Digital welcome display
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Photo wall
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Venue Set Up: Stage and Floor Layout
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Catering
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Centerpieces
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Entertainment: LED Ballerina, LED Violinist, Living tables
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Giveaway: Branded boxes contaiing dark chocolate with gold sprinkles
The range of products launched during the event included both indoor and outdoor screens. In keeping with the idea of where these screens would best be used, we organized two cinema-type setups. For the outdoor screens, we created a garden cinema style setup, and the indoor screens were featured in a home cinema-esque setup.
The event also featured a sneak peek at an electric car that Dahua was planning to launch, to add to the things that their partners and clients present at the event could look forward to
04
AL MASAOOD GROUP
//52nd UAE National Day
AL MASAOOD GROUP
//52nd UAE National Day
Date: 29.11.2023
Venue: The Westin Abu Dhabi Golf Resort & Spa
Event type: Corporate. National Day Celebration.
Al Masaood is one of the leading trading families in Abu Dhabi with a rich diversity of companies and businesses across various industries such as Automotive (Abu Dhabi dealership for Nissan, Infiniti, and Renault), Real Estate, Marine, Industrial, and Business Services.
This year, Al Masaood Group, being one of the leading local business groups in the UAE, with deep cultural roots, wanted to engage about 500 members of their staff in a feat celebrating the special occasion.
Our scope:
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Event theme and design: Oasis + Carnival (2D and 3D designs)
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Event planning and management
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Branding and Artworks: Flags, Signages, Gates, Registration Desk, Stage, and Food kiosks
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Photo Wall and Photo Ops with Camel and Falcon
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Traditional Village Set Up: Hospitality Majlis, Palette Seats, Dukan
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Entertainment: Ayala dancers
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Activity Area: Carnival Game Booths, Board Games, Popcorn and Cotton Candy machines
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Traditional Activities: Henna Artist, Calligrapher, Coffee and Date serving
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Lighting, A/V
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Giveaway: Scarves
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Automated System for Raffle Draw
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Post Event Report
Themed ‘The Oasis’ and featuring carnival-themed entertainment alongside the cultural classics, we worked very closely with the Al Masaood team to provide another National Day celebration to remember. The event was also hosted by an Emirati MC who brought the National Day spirit by engaging the guests in games and cultural talks throughout the event.
05
MODON
//52nd UAE National Day
MODON
//52nd UAE National Day
Date: 02.12.2023
Venue: The Courtyard Mall, Riyadh City and Mina Zayed Fish Market, Abu Dhabi
Event type: Public Event. National Day Celebrations.
Established in 2018, Modon has proven itself as a giant in real estate development, known for developing and managing various projects: including residential, commercial, and industrial developments. They provide vibrant and culturally centered destinations, meticulously designed and skillfully built to bring joy to citizens, residents, and tourists alike. These exceptional havens, boasting a wealth of leisure and recreational attractions, reflect the proud heritage of their locations, drawing inspiration from local history and culture.
Included in their range of their projects are the development of The Courtyard Mall in Riyadh City, and the new fish market in Abu Dhabi. For the 52nd National Day celebrations, they wanted to host celebratory events across these two esteemed properties to educate and engage with the public.
Our scope:
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Event theme and design (2D and 3D designs)
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Event planning and management
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Branding and Artworks: Flags
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Audio: sound system and DJ
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Giveaways: Small flags
The Courtyard Mall:
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Traditional Setup: Hospitality Majlis & Dukan
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Entertainment: Stilt walkers and Ayala dancers
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Activities: Henna artist, Face painter, Balloon artist
The Courtyard Mall is the first community retail mall in Riyadh City, situated 50 kilometers southwest of Abu Dhabi. As the Emirate's newest and dynamic residential community, this development in Riyadh City reflects the commitment to creating a vibrant and sustainable environment for those who call the city their home. With this in mind, we themed and planned experiences that all members of the family can enjoy as they celebrated the 52nd National Day
New Fish Market:
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Event theme and design: Marine Heritage
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Traditional Setup: Gargoor Majlis
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Entertainment: Ebdima dancers
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Activities: Coffee and Date serving
The shopping experience at the Mina Zayed fish market is distinctive, featuring a design that incorporates themes related to the longstanding fishing trade legacy of Abu Dhabi. It seeks to preserve the history of the fish market, which spans over forty years. Accordingly, we went with a marine heritage theme for the National Day celebrations that were held at the venue, not only aesthetically but also experientially
Previous Events.
