MCX follows a structured, design-led approach to corporate event planning and delivery, ensuring events are planned properly, executed reliably, and controlled throughout. Our way of working is designed to support organisations operating in complex, multi-stakeholder environments, where clarity, ownership, and risk management are critical.
MCX follows a structured, design-led approach to corporate event planning and delivery, ensuring events are planned properly, executed reliably, and controlled throughout. Our way of working is designed to support organisations operating in complex, multi-stakeholder environments, where clarity, ownership, and risk management are critical.
01
Event Definition and Design
Every engagement begins with definition.
MCX works with clients to establish the objective, audience, constraints, and success criteria of the event. Based on this, we advise on the appropriate format, structure, scale, and flow, defining how the event should function before any production decisions are made.
This stage ensures the event is purposeful, realistic, and aligned with business requirements from the outset.
01
Event Definition and Design
Every engagement begins with definition.
MCX works with clients to establish the objective, audience, constraints, and success criteria of the event. Based on this, we advise on the appropriate format, structure, scale, and flow, defining how the event should function before any production decisions are made.
This stage ensures the event is purposeful, realistic, and aligned with business requirements from the outset.
01
Event Definition and Design
Every engagement begins with definition.
MCX works with clients to establish the objective, audience, constraints, and success criteria of the event. Based on this, we advise on the appropriate format, structure, scale, and flow, defining how the event should function before any production decisions are made.
This stage ensures the event is purposeful, realistic, and aligned with business requirements from the outset.
02
Planning and Development
Once the event structure is defined, MCX develops a comprehensive event delivery plan.
This includes timelines, roles and responsibilities, production requirements, supplier coordination, and technical planning. All elements are aligned under a single, integrated plan to avoid fragmentation and late-stage changes.
Planning decisions are made with live delivery in mind, ensuring that what is designed can be executed effectively under real conditions.
02
Planning and Development
Once the event structure is defined, MCX develops a comprehensive event delivery plan.
This includes timelines, roles and responsibilities, production requirements, supplier coordination, and technical planning. All elements are aligned under a single, integrated plan to avoid fragmentation and late-stage changes.
Planning decisions are made with live delivery in mind, ensuring that what is designed can be executed effectively under real conditions.
02
Planning and Development
Once the event structure is defined, MCX develops a comprehensive event delivery plan.
This includes timelines, roles and responsibilities, production requirements, supplier coordination, and technical planning. All elements are aligned under a single, integrated plan to avoid fragmentation and late-stage changes.
Planning decisions are made with live delivery in mind, ensuring that what is designed can be executed effectively under real conditions.
03
Production and Coordination
MCX manages production and coordination centrally.
Creative, technical, and operational elements are aligned into a cohesive delivery framework, with venues, suppliers, partners, and internal stakeholders coordinated through a single point of control.
Dependencies are managed proactively, and potential risks are identified and addressed before delivery.
03
Production and Coordination
MCX manages production and coordination centrally.
Creative, technical, and operational elements are aligned into a cohesive delivery framework, with venues, suppliers, partners, and internal stakeholders coordinated through a single point of control.
Dependencies are managed proactively, and potential risks are identified and addressed before delivery.
03
Production and Coordination
MCX manages production and coordination centrally.
Creative, technical, and operational elements are aligned into a cohesive delivery framework, with venues, suppliers, partners, and internal stakeholders coordinated through a single point of control.
Dependencies are managed proactively, and potential risks are identified and addressed before delivery.
04
On-Ground Delivery and Control
Live environments are actively managed.
MCX leads on-ground delivery with clear lines of control and real-time decision-making. The focus remains on maintaining structure, timing, and quality throughout the event, responding to changes without disrupting overall flow.
This allows clients and stakeholders to remain focused on the purpose of the event, confident that execution is being managed properly.
04
On-Ground Delivery and Control
Live environments are actively managed.
MCX leads on-ground delivery with clear lines of control and real-time decision-making. The focus remains on maintaining structure, timing, and quality throughout the event, responding to changes without disrupting overall flow.
This allows clients and stakeholders to remain focused on the purpose of the event, confident that execution is being managed properly.
04
On-Ground Delivery and Control
Live environments are actively managed.
MCX leads on-ground delivery with clear lines of control and real-time decision-making. The focus remains on maintaining structure, timing, and quality throughout the event, responding to changes without disrupting overall flow.
This allows clients and stakeholders to remain focused on the purpose of the event, confident that execution is being managed properly.
05
Post-Event Closure
After delivery, MCX completes structured post-event closure.
This may include debriefs, documentation, handover, and feedback where required, supporting accountability, learning, and repeatability across future engagements.
05
Post-Event Closure
After delivery, MCX completes structured post-event closure.
This may include debriefs, documentation, handover, and feedback where required, supporting accountability, learning, and repeatability across future engagements.
05
Post-Event Closure
After delivery, MCX completes structured post-event closure.
This may include debriefs, documentation, handover, and feedback where required, supporting accountability, learning, and repeatability across future engagements.
How This Supports Our Clients
This approach allows clients to engage MCX at different stages, from early definition through to full delivery ownership.
This approach allows clients to engage MCX at different stages, from early definition through to full delivery ownership.
This approach allows clients to engage MCX at different stages, from early definition through to full delivery ownership.
Whether supporting a one off corporate event or a recurring programme, this delivery model provides consistency and clarity across every stage of engagement.
Whether supporting a one off corporate event or a recurring programme, this delivery model provides consistency and clarity across every stage of engagement.
Whether supporting a one off corporate event or a recurring programme, this delivery model provides consistency and clarity across every stage of engagement.
Closing Statement
This delivery model supports consistency, risk management, and clear ownership throughout the event lifecycle.
“The MCXevents team demonstrated a high level of organization and professionalism throughout the process, delivering exactly what was outlined in their event proposal.”
Sherif Coutry
GCC-COOP Marketing Director, McDonald’s, Dubai, UAE
“From the initial creative presentation to the final execution, the team was professional, well organized, and dedicated to making our product launch a success.”
Baudouin Series
Managing Director, Middle East & Africa, ZEISS Vision Care, Dubai, UAE
“The team was professional, organized, and creative, taking a problem-solving approach that resulted in successful events and very positive guest feedback.”
Marwa Kaabour
Group Head of Marketing & Corporate Communications Al Masaood Group
“The MCX team remained calm and professional throughout, and their creative vision brought our brand to life seamlessly.”
Lucy Aziz
OMODA & JAECOO AUTOMOBILES Regional Head of PR & Communication
“MCXevents planned and organized our launch with great attention to detail, demonstrating professionalism and skill from the initial brief through to delivery.”
Ivan Krakora
CMO, Praga, Prague, Czech Republic“The MCXevents team demonstrated a high level of organization and professionalism throughout the process, delivering exactly what was outlined in their event proposal.”
Sherif Coutry
GCC-COOP Marketing Director, McDonald’s, Dubai, UAE“From the initial creative presentation to the final execution, the team was professional, well organized, and dedicated to making our product launch a success.”
Baudouin Series
Managing Director, Middle East & Africa, ZEISS Vision Care, Dubai, UAE“The team was professional, organized, and creative, taking a problem-solving approach that resulted in successful events and very positive guest feedback.”
Marwa Kaabour
Group Head of Marketing & Corporate Communications Al Masaood Group“The MCX team remained calm and professional throughout, and their creative vision brought our brand to life seamlessly.”
Lucy Aziz
OMODA & JAECOO AUTOMOBILES Regional Head of PR & Communication“MCXevents planned and organized our launch with great attention to detail, demonstrating professionalism and skill from the initial brief through to delivery.”
Ivan Krakora
CMO, Praga, Prague, Czech Republic“The MCXevents team demonstrated a high level of organization and professionalism throughout the process, delivering exactly what was outlined in their event proposal.”
Sherif Coutry
GCC-COOP Marketing Director, McDonald’s, Dubai, UAE“From the initial creative presentation to the final execution, the team was professional, well organized, and dedicated to making our product launch a success.”
Baudouin Series
Managing Director, Middle East & Africa, ZEISS Vision Care, Dubai, UAE“The team was professional, organized, and creative, taking a problem-solving approach that resulted in successful events and very positive guest feedback.”
Marwa Kaabour
Group Head of Marketing & Corporate Communications Al Masaood Group“The MCX team remained calm and professional throughout, and their creative vision brought our brand to life seamlessly.”
Lucy Aziz
OMODA & JAECOO AUTOMOBILES Regional Head of PR & Communication“MCXevents planned and organized our launch with great attention to detail, demonstrating professionalism and skill from the initial brief through to delivery.”
Ivan Krakora
CMO, Praga, Prague, Czech Republic“The MCXevents team demonstrated a high level of organization and professionalism throughout the process, delivering exactly what was outlined in their event proposal.”
Sherif Coutry
GCC-COOP Marketing Director, McDonald’s, Dubai, UAE“From the initial creative presentation to the final execution, the team was professional, well organized, and dedicated to making our product launch a success.”
Baudouin Series
Managing Director, Middle East & Africa, ZEISS Vision Care, Dubai, UAE“The team was professional, organized, and creative, taking a problem-solving approach that resulted in successful events and very positive guest feedback.”
Marwa Kaabour
Group Head of Marketing & Corporate Communications Al Masaood Group“The MCX team remained calm and professional throughout, and their creative vision brought our brand to life seamlessly.”
Lucy Aziz
OMODA & JAECOO AUTOMOBILES Regional Head of PR & Communication“MCXevents planned and organized our launch with great attention to detail, demonstrating professionalism and skill from the initial brief through to delivery.”
Ivan Krakora
CMO, Praga, Prague, Czech Republic