Al Masaood Group 54th UAE National Day Celebration

Internal Cultural Celebration
VOGO, Abu Dhabi

Event Objective

To bring employees together in a shared cultural celebration that honoured the UAE’s heritage while fostering connection, inclusivity, and a strong sense of community across the organisation.

Scope of Delivery

Strategy & Planning

• Event format and experience structure

• Planning and on-site management

Design & Production

• Venue layout and zoning for cultural and entertainment experiences

• Event styling aligned with national heritage themes

• AV and technical production to support live moments and announcements

Experience & Programming

• Curation of traditional cultural activities including heritage demonstrations and interactive elements

• Contemporary entertainment and arcade experiences

• Catering concept combining Emirati cuisine with international options

• Guest flow design to encourage interaction and networking

• Live raffle draw and programme coordination

Outcome

The event delivered a warm and inclusive celebration that balanced tradition with modern engagement. Through a well-structured layout and varied experiences, the gathering encouraged interaction across teams and generations, reinforcing a shared sense of pride, unity, and people-focused culture within the organisation.