Modon           

Union Day Public Celebration
Fish Market, Abu Dhabi, UAE

Event Objective

To deliver an open, high-energy Union Day celebration that increased footfall while creating an inclusive, culturally engaging public experience.

Scope of Delivery

Strategy & Planning

• Development of public-facing event concept focused on accessibility and footfall

• Planning of open-format layout to accommodate continuous visitor flow

• Scheduling of event timing to maximize public engagement

• Zoning of activity areas to balance entertainment and circulation

• Alignment of programming with Union Day cultural themes

Design & Production

• Installation of UAE-themed décor within market environment

• Creation of fishnet-inspired photo backdrop referencing local culture

• Setup of Garĝoor-style majlis seating area for guest interaction

• Integration of themed branding across event touchpoints

• Development of children’s activity zones including face painting stations

• Coordination of lighting and sound systems for evening programming

Experience & Programming

• Live traditional performances featuring Ebdima dancers

• Interactive photo opportunity zones for guest participation

• Family-friendly activities including face painting and engagement areas

• Open-access cultural activations encouraging free exploration

Outcome

The event activated the Fish Market as a vibrant community destination with strong visitor flow. The open format encouraged participation and exploration across all touchpoints. It successfully combined cultural celebration with footfall-driven engagement.