Aertssen Machinery Services

Company Family Day
Aertssen Machinery Services Earthmoving Workshop, ICAD III, Abu Dhabi

Event Objective

To bring together employees, families, partners, and clients in a shared environment that strengthened internal connection, reinforced company culture, and marked the opening of Aertssen Machinery Services’ new earthmoving workshop through a relaxed, inclusive experience.

Scope of Delivery

Strategy & Planning

• Event format and structure

• Planning and on-site management

Design & Production

• Event theme and visual direction based on a construction concept

• Branding and event artworks including signage, entry gate, registration areas, and food kiosks

• Venue layout, staging, and floor planning

• AV and technical production

• Custom photo wall

Experience & Programming

• Family-focused entertainment programming including interactive and roaming acts

• Construction-inspired activity zones for children and adults

• Live band, DJ, and MC coordination

• Catering concept featuring international live stations and dessert experiences

Outcome

The event delivered a well-structured, family-friendly environment that balanced operational clarity with informal engagement. The experience supported internal alignment, encouraged interaction across teams and families, and introduced the new facility in a way that felt open, accessible, and representative of the company’s culture.