OMODA & JAECOO Automobiles

Automotive Brand Launch
Armani Pavilion, Burj Khalifa, Dubai

Event Objective

To introduce OMODA and JAECOO to the UAE market through a single, high-impact launch that clearly differentiated both brands while delivering a cohesive, premium experience that supported brand recognition, emotional engagement, and strong visual storytelling.

Scope of Delivery

Strategy & Planning

• Dual-brand launch format and spatial strategy

• Event flow design and reveal sequencing

• Planning and on-site management under complex outdoor conditions

Design & Production

• Event theme development based on the concept of duality

• Design and production of 2D and 3D scenic elements

• Creation of two distinct brand environments within one venue

• Custom entrance arches, LED reveal stage, modular installations, and vehicle display platforms

• Interactive digital installations and LED elements

• AV and technical production

• Structural coordination and reinforcement for outdoor installation

Experience & Programming

• Guest journey design across parallel brand worlds

• Cinematic vehicle reveal choreography

• Interactive zones and guided exploration of both brands

• Live event flow management and operational control

Outcome

The launch delivered a composed and immersive introduction of two automotive brands within a single environment, balancing visual distinction with overall cohesion. Through controlled spatial planning, strong narrative design, and adaptive execution, the event successfully positioned OMODA and JAECOO within the UAE market while maintaining clarity, impact, and premium presentation.