McCafé
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McCafé
McCafé
Experiential PR Event
Warehouse Four, Dubai
Event Objective
To introduce McCafé’s coffee positioning to regional content creators through a curated experiential journey that allowed guests to engage with the brand’s product quality and craft in a controlled, immersive environment, without prior brand disclosure.
Scope of Delivery
Strategy & Planning
Event format and experiential journey design
Invitation mechanics and guest flow strategy
Planning and on-site management
Design & Production
Event theme development aligned to a coffee-led narrative
Venue selection and spatial planning
Design and production of the full event set
Design and production of branded elements
Experiential photo opportunities
AV and technical production
Audio and video event coverage
Experience & Programming
Programming of interactive activities and guided experiences
Agenda development and flow management
End-to-end guest logistics including travel, accommodation, and local transport
Personalised guest touchpoints before, during, and after the event
Post-event reporting and documentation
Outcome
The event delivered a highly controlled and immersive brand experience that maintained guest curiosity while guiding them through a structured coffee journey. Attention to personalisation, pacing, and environment supported authentic engagement and positioned the brand clearly within a premium experiential context.
McCafé
Experiential PR Event
Warehouse Four, Dubai
Event Objective
To introduce McCafé’s coffee positioning to regional content creators through a curated experiential journey that allowed guests to engage with the brand’s product quality and craft in a controlled, immersive environment, without prior brand disclosure.
Scope of Delivery
Strategy & Planning
Event format and experiential journey design
Invitation mechanics and guest flow strategy
Planning and on-site management
Design & Production
Event theme development aligned to a coffee-led narrative
Venue selection and spatial planning
Design and production of the full event set
Design and production of branded elements
Experiential photo opportunities
AV and technical production
Audio and video event coverage
Experience & Programming
Programming of interactive activities and guided experiences
Agenda development and flow management
End-to-end guest logistics including travel, accommodation, and local transport
Personalised guest touchpoints before, during, and after the event
Post-event reporting and documentation
Outcome
The event delivered a highly controlled and immersive brand experience that maintained guest curiosity while guiding them through a structured coffee journey. Attention to personalisation, pacing, and environment supported authentic engagement and positioned the brand clearly within a premium experiential context.
Planning a similar project?
Planning a similar project?
MCX works with organisations to design and deliver corporate events that require structure, accountability, and controlled execution.
If you’re planning an upcoming event or preparing an RFP, our team can support the process from early definition through delivery.
