ARTE MUSEUM
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ARTE MUSEUM DUBAI, Grand Opening
ARTE MUSEUM
Museum Grand Opening
Dubai, Dubai Mall
Event Objective
To introduce ARTE MUSEUM to the Middle East market through a controlled launch that positioned the space as a premium digital art destination, while creating clear engagement moments for media, influencers, and invited guests ahead of public opening.
Scope of Delivery
Strategy & Planning
Event format and structure for a phased launch
Planning and on-site management for multiple event moments
Design & Production
Event setup and decorative styling aligned with the exhibition environment
Venue coordination within an operating public space
AV and technical production support
Branded photo wall and dedicated photo opportunities
Floral elements and centrepieces
Experience & Programming
Guest management and event hostesses
Media preview coordination including interview facilitation
Influencer and VIP guest experience management
Branded giveaways and guest touchpoints
Full photo and video coverage
Post-event reporting and documentation
Outcome
The launch delivered a structured and well-managed introduction of ARTE MUSEUM in Dubai, balancing media access, influencer engagement, and guest experience within a live retail environment. The phased approach ensured clear messaging, smooth flow, and a composed opening that reflected the museum’s positioning and scale.
ARTE MUSEUM
Museum Grand Opening
Dubai, Dubai Mall
Event Objective
To introduce ARTE MUSEUM to the Middle East market through a controlled launch that positioned the space as a premium digital art destination, while creating clear engagement moments for media, influencers, and invited guests ahead of public opening.
Scope of Delivery
Strategy & Planning
Event format and structure for a phased launch
Planning and on-site management for multiple event moments
Design & Production
Event setup and decorative styling aligned with the exhibition environment
Venue coordination within an operating public space
AV and technical production support
Branded photo wall and dedicated photo opportunities
Floral elements and centrepieces
Experience & Programming
Guest management and event hostesses
Media preview coordination including interview facilitation
Influencer and VIP guest experience management
Branded giveaways and guest touchpoints
Full photo and video coverage
Post-event reporting and documentation
Outcome
The launch delivered a structured and well-managed introduction of ARTE MUSEUM in Dubai, balancing media access, influencer engagement, and guest experience within a live retail environment. The phased approach ensured clear messaging, smooth flow, and a composed opening that reflected the museum’s positioning and scale.
Planning a similar project?
Planning a similar project?
MCX works with organisations to design and deliver corporate events that require structure, accountability, and controlled execution.
If you’re planning an upcoming event or preparing an RFP, our team can support the process from early definition through delivery.
