CHARABANC TRANSPORTATION
//
Ankai Buses Launch Events
Charabanc Transportation
Automotive Brand Launch
Meliá Desert Palm, Dubai
Event Objective
To introduce Ankai buses to the UAE market through a formal launch environment that clearly presented the brand’s range and capabilities, while creating a culturally relevant setting for key industry stakeholders and decision-makers to engage with the vehicles directly.
Scope of Delivery
Strategy & Planning
Event format and structure
Planning and on-site management
Design & Production
Event theme development and visual direction
Design and production of 2D and 3D branded elements
Branding and event artworks
Venue styling and centrepieces
AV and technical production
Branded photo wall and dedicated photo opportunities
Experience & Programming
Guest management and event hostesses
Cultural entertainment programming blending regional and international elements
Vehicle reveal and display sequencing
Live event flow and presentation support
Outcome
The launch delivered a structured and culturally attuned introduction of the Ankai brand, allowing stakeholders to experience the vehicles in a clear and well-managed environment. The controlled format supported product understanding, guest engagement, and alignment between brand positioning and local market expectations.
Charabanc Transportation
Automotive Brand Launch
Meliá Desert Palm, Dubai
Event Objective
To introduce Ankai buses to the UAE market through a formal launch environment that clearly presented the brand’s range and capabilities, while creating a culturally relevant setting for key industry stakeholders and decision-makers to engage with the vehicles directly.
Scope of Delivery
Strategy & Planning
Event format and structure
Planning and on-site management
Design & Production
Event theme development and visual direction
Design and production of 2D and 3D branded elements
Branding and event artworks
Venue styling and centrepieces
AV and technical production
Branded photo wall and dedicated photo opportunities
Experience & Programming
Guest management and event hostesses
Cultural entertainment programming blending regional and international elements
Vehicle reveal and display sequencing
Live event flow and presentation support
Outcome
The launch delivered a structured and culturally attuned introduction of the Ankai brand, allowing stakeholders to experience the vehicles in a clear and well-managed environment. The controlled format supported product understanding, guest engagement, and alignment between brand positioning and local market expectations.
Planning a similar project?
Planning a similar project?
MCX works with organisations to design and deliver corporate events that require structure, accountability, and controlled execution.
If you’re planning an upcoming event or preparing an RFP, our team can support the process from early definition through delivery.
