Praga Cars
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Praga Cars
Praga Cars
Global Automotive Launch
The Space, Dubai
Event Objective
To introduce the Praga Bohema to a global audience through a controlled, invitation-only reveal that positioned the vehicle as a high-performance innovation, while providing a focused environment for media, automotive creators, and select VIP buyers to experience the launch narrative clearly and without distraction.
Scope of Delivery
Strategy & Planning
Event format and reveal strategy
Agenda programming and sequencing
Planning and on-site management
Design & Production
Event theme and visual direction
Car reveal choreography and sequence design
Design and production of branded elements
Creation and production of supporting launch content
AV and technical production
Experience & Programming
Curated guest journey for media, creators, and VIP attendees
Entertainment selection aligned with the reveal format
Live event flow management
Post-event reporting and documentation
Outcome
The event delivered a composed and immersive reveal environment that supported clear storytelling and audience focus. The controlled format ensured alignment between brand positioning, technical presentation, and guest experience, allowing the vehicle to be introduced with clarity and intent on an international stage.
Praga Cars
Global Automotive Launch
The Space, Dubai
Event Objective
To introduce the Praga Bohema to a global audience through a controlled, invitation-only reveal that positioned the vehicle as a high-performance innovation, while providing a focused environment for media, automotive creators, and select VIP buyers to experience the launch narrative clearly and without distraction.
Scope of Delivery
Strategy & Planning
Event format and reveal strategy
Agenda programming and sequencing
Planning and on-site management
Design & Production
Event theme and visual direction
Car reveal choreography and sequence design
Design and production of branded elements
Creation and production of supporting launch content
AV and technical production
Experience & Programming
Curated guest journey for media, creators, and VIP attendees
Entertainment selection aligned with the reveal format
Live event flow management
Post-event reporting and documentation
Outcome
The event delivered a composed and immersive reveal environment that supported clear storytelling and audience focus. The controlled format ensured alignment between brand positioning, technical presentation, and guest experience, allowing the vehicle to be introduced with clarity and intent on an international stage.
Planning a similar project?
Planning a similar project?
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