Renault Trucks Middle East
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Renault Trucks Middle East
Renault Trucks
Automotive Product Launch
Abu Dhabi, The Ritz-Carlton Abu Dhabi, Grand Canal
Event Objective
To introduce Renault Trucks’ electric waste vehicle to regional stakeholders through a formal launch environment that clearly communicated the product’s purpose, positioning, and relevance within the UAE’s evolving sustainability and infrastructure landscape.
Scope of Delivery
Strategy & Planning
Event format and structure
Planning and on-site management
Design & Production
Event theme development and visual direction
Design and production of 2D and 3D branded elements
Branding and event artworks including flags, signage, and entry structures
Venue styling and centrepieces
AV and technical production
Branded photo wall and photo opportunities
Experience & Programming
Guest management and event hostesses
Reveal moment design supported by lighting and visual effects
Entertainment programming including a light-based performance
Post-event reporting and documentation
Outcome
The event delivered a clear and composed product introduction within a premium hospitality setting, aligning technical messaging with a controlled guest experience. The structured reveal and coordinated production supported stakeholder understanding while maintaining a professional tone appropriate to a high-visibility automotive launch.
Renault Trucks
Automotive Product Launch
Abu Dhabi, The Ritz-Carlton Abu Dhabi, Grand Canal
Event Objective
To introduce Renault Trucks’ electric waste vehicle to regional stakeholders through a formal launch environment that clearly communicated the product’s purpose, positioning, and relevance within the UAE’s evolving sustainability and infrastructure landscape.
Scope of Delivery
Strategy & Planning
Event format and structure
Planning and on-site management
Design & Production
Event theme development and visual direction
Design and production of 2D and 3D branded elements
Branding and event artworks including flags, signage, and entry structures
Venue styling and centrepieces
AV and technical production
Branded photo wall and photo opportunities
Experience & Programming
Guest management and event hostesses
Reveal moment design supported by lighting and visual effects
Entertainment programming including a light-based performance
Post-event reporting and documentation
Outcome
The event delivered a clear and composed product introduction within a premium hospitality setting, aligning technical messaging with a controlled guest experience. The structured reveal and coordinated production supported stakeholder understanding while maintaining a professional tone appropriate to a high-visibility automotive launch.
Planning a similar project?
Planning a similar project?
MCX works with organisations to design and deliver corporate events that require structure, accountability, and controlled execution.
If you’re planning an upcoming event or preparing an RFP, our team can support the process from early definition through delivery.
