ZEISS Vision Care
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ZEISS Vision Care
ZEISS Vision Care
Regional Product Launch
Dubai, The Space
Event Objective
To introduce ZEISS ClearView and ZEISS PhotoFusion X to regional partners through a focused launch environment that reflected ZEISS’ precision standards, while clearly communicating product innovation to opticians and industry experts within a controlled, professional setting.
Scope of Delivery
Strategy & Planning
Event format and structure aligned to regional launch requirements
Product reveal sequencing and agenda programming
Planning and on-site management
Design & Production
Event theme development with cohesive visual direction
Design and production of branded elements
Creation of supporting product content
Experiential photo opportunities
AV and technical production
Audio and video event coverage
Experience & Programming
Guest journey design for professional and industry audiences
Selection of interactive activities aligned with product storytelling
Entertainment selection appropriate to a corporate launch environment
Post-event reporting and documentation
Outcome
The event delivered a refined and technically precise launch experience that aligned with ZEISS’ global standards while remaining relevant to the regional audience. The structured format and attention to detail ensured clear product communication, smooth flow, and a professional environment that supported both brand positioning and partner engagement.
ZEISS Vision Care
Regional Product Launch
Dubai, The Space
Event Objective
To introduce ZEISS ClearView and ZEISS PhotoFusion X to regional partners through a focused launch environment that reflected ZEISS’ precision standards, while clearly communicating product innovation to opticians and industry experts within a controlled, professional setting.
Scope of Delivery
Strategy & Planning
Event format and structure aligned to regional launch requirements
Product reveal sequencing and agenda programming
Planning and on-site management
Design & Production
Event theme development with cohesive visual direction
Design and production of branded elements
Creation of supporting product content
Experiential photo opportunities
AV and technical production
Audio and video event coverage
Experience & Programming
Guest journey design for professional and industry audiences
Selection of interactive activities aligned with product storytelling
Entertainment selection appropriate to a corporate launch environment
Post-event reporting and documentation
Outcome
The event delivered a refined and technically precise launch experience that aligned with ZEISS’ global standards while remaining relevant to the regional audience. The structured format and attention to detail ensured clear product communication, smooth flow, and a professional environment that supported both brand positioning and partner engagement.
Planning a similar project?
Planning a similar project?
MCX works with organisations to design and deliver corporate events that require structure, accountability, and controlled execution.
If you’re planning an upcoming event or preparing an RFP, our team can support the process from early definition through delivery.
